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Acme is a service led by people with years of experience and good reputation in the marketing industry. It acts as a bridge for enterprises to boost their online sales by way of tracking and data analysis.

Based on the brand’s key ideas, we created the concept: “The spark your business needs”, following the idea that the purpose of performance marketing is to boost sales based on numbers.
A bold & stacked typeface almost ready to ignite mixed with the sparking “A” was the best starting point to create this BOOMING identity.

Giving facts, being pragmatic and always have in mind “let the numbers speak” was a must. We wanted the brand to communicate in an emphatic and powerful way, without leaving aside being cool and metaphoric.


Brand Redesign

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