Praga Salon is one of the most well-recognized beauty salon in Colombia. Since its opening, Praga has been the go-to place for the most influential individuals and those who truly care about their hair. As the business grows and achieves success, competition emerges, making differentiation crucial. Fortunately, Praga is a well-established business, so our challenge was to extract and expand the elements that make them unique. Collaborating with the Praga team, we created a high-end brand that conveys their extensive knowledge and experience, translating into reliability for their customers.The new branding was launched with the renovated salon in Bogotá, followed by Medellín and Cali.